Strategic & Product Marketing Specialist of A&C/ELECTRI/T&M/F&M/PPE, APAC

About the role:

Strategic & Product Marketing Specialist will drive our marketing strategies and initiatives within designated categories. The job requires a strong blend of strategic thinking, product marketing expertise, and the ability to execute campaigns that drive brand awareness and revenue growth.

Responsibilities

Strategic Marketing Planning:

• Develop and execute comprehensive strategic marketing plans aligned with company objectives and target market segments.

• Conduct market research and competitive analysis to identify opportunities, trends, and challenges.

Product Marketing:

• Lead product marketing efforts, including positioning, messaging, and go-to-market strategies for new and existing products.

• Collaborate with product management and sales teams to develop compelling product narratives and value propositions.

Digital Marketing Campaigns:

• Work with digital team to design and implement marketing campaigns across various channels (e.g., email, social media, PPC) to drive traffic, engagement, and conversions.

• Utilize analytics and data-driven insights to optimize campaign performance and ROI.

Content Development:

• Working with Digital content team to create high-quality content, including blog posts, whitepapers, case studies, and presentations, that align with marketing objectives and resonate with target audiences.

• Ensure consistency in messaging and brand voice across all marketing collateral.

Market Segmentation and Targeting:

• Define target market segments and develop tailored marketing strategies to address their unique needs and preferences.

• Customize marketing programs and messages to maximize relevance and impact.

Sales Enablement:

• Develop sales tools and collateral, such as sales presentations, product sheets, and competitive analysis, to support the sales team in their efforts.

• Conduct training sessions to ensure sales teams are equipped with the knowledge and resources needed to effectively sell products.

Performance Analysis and Reporting:

• Monitor and analyze marketing campaign performance, KPIs, and metrics to measure effectiveness and identify areas for improvement.

• Prepare regular reports and presentations for management to communicate results and recommend strategic adjustments.

Requirements:

• Proven experience in strategic marketing, product marketing, or related roles, preferably in a B2B or digital-driven environment.

• Strong strategic thinking and analytical skills, with the ability to translate data into actionable insights and strategies.

• Excellent communication and presentation skills, with the ability to effectively convey complex concepts to diverse audiences.

• Creative mindset with a passion for developing innovative marketing solutions that drive business results.