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Senior Digital Marketing Manager

Location: 

London, ENG, GB, N1C 4AG

Brand:  RS Group
Function:  Marketing
Work Location:  Working from home

It’s an exciting time at RS Group as we build a new team to deliver the benefits of digitisation to our customers through our new brand, RS Industria.

 

RS Industria is a start-up within a trusted brand, able to move with speed to identify new customer needs and solutions in a very dynamic technology space.

 

We are looking for a Digital Marketing Manager to deliver best in class communication of the RS Industria value proposition, and supporting value propositions, targeted at our target customer personas across operations, maintenance, finance and sustainability through predominately digital means, but also through traditional media and trade events.

 

About the role

  • Responsible for the RS Industria website and LinkedIn account
  • Own the strategy to generate high quality leads & MQL to ensure high conversion rate to SQL
  • Own our digital marketing technology platform, HubSpot, and be responsible for designing and executing campaigns to generate marketing qualified leads of all digital and maintenance solutions.
  • Collaborate with the Head of Proposition & Marketing to develop short-term and long-term plans to deliver automation and scale in the marketing channels and wider digital & data strategy as well as deputising for them.
  • Engage with external agencies to develop content and deliver the marketing strategy
  • Obsess about customer acquisition cost – constantly striving to drive this cost down
  • Interact closely with both the customer and the product development team to feed insight into the product roadmap
  • Own our customer data used for marketing purposes and ensure that we make maximum use of the marketing technology tools and insight in the core RS & Integrated Supply businesses

 

What we’re looking for

  • You’re familiar with marketing technology solutions – preferably HubSpot
  • Deep understanding of digital marketing tools and techniques through web, mobile & social
  • An analytical and/or creative thinker with a curious thirst for knowledge
  • Confidence in identifying problems and providing solutions.
  • Strong organisation and time management skills, detail oriented and able to work independently.
  • You’re a self-starter who is eager to become a pivotal member of an organisation undergoing digital transformation with ambitious growth plans.
  • Hands on digital and performance marketing experience
  • Understanding of SEO
  • Broad marketing experience across Social, Comms, PR, Product and Content Marketing and commercial program management preferably in B2B
  • Digitally experienced and sound knowledge of social platforms and technology
  • Worked with external marketing and creative agencies

 

A bit about you

Nothing gets past you – You possess hawk-like attention to detail, and you take immense pride in your work

You can Plan and React– You understand the importance of timing, when to move fast on a trending hot topic, or when to plan in advance.

You have Energy – You approach your work with enthusiasm, positivity, and willingness to deliver the best results, whatever the challenge. 

 

We are RS Group

RS Group plc (formerly known as Electrocomponents plc) is a leading global omni-channel industrial product and service solutions provider to customers who are involved in designing, building and maintaining industrial equipment and operations, safely and sustainably. We stock more than 700,000 industrial and electronic products, sourced from over 2,500 leading suppliers, and provide a wide range of product and service solutions to over 1.2 million customers. With operations in 32 countries, we trade through multiple channels and ship over 60,000 parcels a day.

 

Our vision is to be first choice for all our stakeholders, and we know that starts with our people. At RS we want everyone to show up to work as themselves and know that they will be supported and encouraged to develop and grow. We want work to be a place that excites and empowers, a place where you can be passionate and challenge people to think differently. 

 

We want to hire the best talent, people who share our values and understand that when we act with respect and humility, we can do great things.  That’s why we’ve put our purpose at the heart of our organisation, we want to make amazing happen for a better world. We empower our people to make a difference, innovate to make more possible and deliver to make it happen.

 

Are you ready to explore the possibilities?

 

 

Apply now »