Sr. Manager, Email Marketing

About RS Group

RS is a high-service global product and service solutions provider for industrial customers, enabling them to operate efficiently and sustainably.

We operate in 33 markets, stock over 875,000 industrial and specialist products and list an additional five million relevant for our industrial customers, sourced from over 2,500 suppliers. This extensive range supports our customers across the industrial lifecycle of designing, building and maintaining equipment and operations. We enhance their experience through a tailored service model, leveraging our efficient physical, digital and process infrastructure sustainably. We combine a technically led and digitally enabled approach with an exceptional team of experts; ultimately, it’s our people that make the difference.

Our purpose, making amazing happen for a better world, reflects our focus on delivering results for people, planet and profit.

This role sits within the Performance Marketing team, driving digital growth across RS Americas through Email, PPC, SEO, and Supplier Marketing programs. The Sr. Email Marketing Manager is responsible for growing customer acquisition, engagement, retention, and revenue through lifecycle marketing, automation, personalization, and customer communications.

Partnering with Ecommerce, Sales, Revenue Operations, Technology, and external agency partners, you will lead the development of scalable marketing and transactional email programs. The role requires expertise in customer data, audience segmentation, marketing technology, and process optimization to build impactful lifecycle marketing strategies, support system integration initiatives, and deliver measurable business results.

About the Role

Role Purpose

The Senior Email Marketing Manager is responsible for developing, executing, and optimizing the email marketing and marketing automation strategy for RS Americas. This role drives customer acquisition, engagement, retention, and revenue growth through lifecycle marketing, personalized communications, marketing automation, and supplier-funded demand generation programs. Working closely with cross-functional teams and agency partners, you will help build the data foundations, processes, and automation capabilities required to scale customer communications and business performance.

Responsibilities

• Develop and own the end-to-end email marketing strategy, including acquisition, onboarding, nurture, retention, reactivation, and loyalty programs
• Design and optimize automated customer journeys, trigger-based campaigns, and lifecycle communications across the customer funnel
• Lead audience segmentation, personalization, and dynamic content strategies to improve engagement and conversion rates
• Manage email platform capabilities, templates, preference centers, deliverability, and compliance with CAN-SPAM, CASL, and privacy regulations
• Monitor and improve deliverability, sender reputation, inbox placement, and email performance metrics to maximize program effectiveness
• Partner with ecommerce, content, product, analytics, and sales teams to align campaigns with commercial priorities and customer needs
• Manage email marketing vendors, agencies, and technology partners to maximize program effectiveness and innovation
• Develop a robust testing roadmap covering subject lines, creative, content, cadence, audience targeting, and automation logic
• Act as the business owner for marketing automation and customer communications platforms, driving governance, process improvements, agency alignment, and adoption of new capabilities.
• Partners with Supplier Marketing teams and vendor partners to plan, execute, and optimize co-funded email campaigns that support supplier objectives while driving customer engagement, demand generation, and revenue growth.
• Partner with technology teams, business stakeholders, and external agencies to identify data gaps, improve data quality, and support integration initiatives across CRM, ecommerce, customer data, and marketing platforms.
• Build reporting dashboards and communicate actionable insights and recommendations to stakeholders
• Leverage AI-enabled marketing capabilities and emerging technologies to improve efficiency, personalization, and campaign performance
• Manage a team of one specialist

How I make a difference in this role

In this role, you will make a significant impact by creating the foundation for scalable lifecycle marketing across RS Americas. You will help connect customer data, technology, and business objectives to deliver relevant and personalized communications throughout the customer journey. By improving audience quality, strengthening automation capabilities, and leveraging both marketing and transactional communications, you will drive higher engagement, customer retention, revenue growth, and customer lifetime value. You will also play a key role in shaping the future state of the marketing technology ecosystem by identifying opportunities to improve data accessibility, integration, and operational efficiency.

Candidate Requirements

Essential Skills & Experience

• 8+ years of experience leading email marketing, lifecycle marketing, or CRM programs in an ecommerce or B2B environment
• Proven success developing and scaling customer acquisition, retention, and marketing automation programs
• Strong expertise in email marketing best practices, including:
  • Advanced audience segmentation, customer data analysis, and personalization strategies across multiple data sources
  • Email deliverability and sender reputation management
  • A/B and multivariate testing methodologies
  • Preference centers, consent management, and regulatory compliance
  • Dynamic content and behavioral targeting
  • Customer lifecycle and retention marketing strategies
  • Campaign performance analysis and attribution
• Experience managing marketing & data agencies, external partners, and cross-functional stakeholder relationships
• Hands-on experience with enterprise marketing automation platforms, including audience management, workflow automation, reporting, lead management, customer journey orchestration, and platform integrations
• Experience integrating marketing automation platforms with CRM, customer data platforms (CDPs), ecommerce platforms, and other customer data sources
• Strong understanding of customer data structures, data mapping, audience creation, and the data requirements needed to support segmentation, personalization, and automation
• Experience defining business, data, and technology requirements to support customer segmentation, marketing automation, and scalable lifecycle marketing programs
• Demonstrated ability to work across multiple systems and data sources to develop scalable lifecycle marketing programs in complex environments
• Strong analytical skills with experience using Google Analytics, BI tools, marketing performance dashboards, and translating business requirements into data requirements
• Excellent communication skills with the ability to translate data into actionable business recommendations
   

Desirable Skills & Experience

• Experience with SMS, push notifications, or omnichannel lifecycle marketing programs
• Familiarity with industrial distribution, manufacturing, or technical B2B markets
• Experience working with CRM platforms, customer data platforms (CDPs), data integration initiatives, data mapping, and data governance principles.
• Experience managing vendor-funded, co-op, or partner marketing campaigns and balancing stakeholder objectives with customer experience and commercial performance
• Experience operating in environments with disconnected systems and developing scalable solutions to improve audience targeting and marketing effectiveness

Essential Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field; or equivalent practical experience
• Demonstrated history of driving growth through lifecycle marketing and customer engagement programs
• Strong understanding of email marketing, customer behavior, and marketing automation best practices

Equal Employment Opportunity
RS Americas is an equal opportunity employer and maintains policies and practices that are designed to prevent and prohibit unlawful discrimination against any qualified employee or applicant on the basis of race, color, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, military/veteran status, disability, genetic information, citizenship status, or any other unlawful classification to the extent protected by law. This policy of nondiscrimination applies to all employment practices, including hiring, compensation, benefits, promotion, training and termination. Employees who engage in unlawful discrimination will be subject to disciplinary action, up to and including termination.

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