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Email Marketing Specialist

Location: 

Fort Worth, TX, US, 76118

Brand:  Allied Electronics
Function:  Marketing
Work Location:  Hybrid

We are RS Group.

RS Group is a global integrated omni-channel solutions partner for industrial B2B customers who design, build, and maintain industrial equipment and operations.  We are a FTSE 100 company with £2 billion in revenue, operating in 32 countries, shipping 60,000 parcels a day to over 1.2 million customers worldwide.

Our Vision is to be first choice for all our stakeholders, and we know that starts with our people. At RS we want everyone to show up to work as themselves and know that they will be supported and encouraged to develop and grow. We want work to be a place that excites and empowers, a place where you can be passionate and challenge people to think differently. 

We want to hire the best talent, people who share our values and understand that when we act with respect and humility, we can do great things.  That’s why we’ve put our purpose at the heart of our organization, we want to make amazing happen for a better world. We empower our people to make a difference, innovate to make more possible and deliver to make it happen.

 

Footnote:

RS Group Brands:  RS, Allied Electronics & Automation, RS PRO, OKdo, DesignSpark, IESA, Synovos, Needlers and Liscombe.

 

Core Purpose of My Role & What decisions I’m empowered to make
We are in search of an experienced and highly motivated email marketing professional who is knowledgeable about email best practices, design, and performance optimization. Supports the Email Marketing Manager by designing, developing, and implementing strategic marketing campaigns that are aimed at achieving the organization’s goals. Collaborates with internal and external stakeholders to facilitate email development projects including content, graphic design, web, social, and analytics.

Key Deliverables for my role

  • Ensuring email marketing automation programs are consistent with brand standards and in line with industry best practices
  • Build effective target audiences and segments to drive engagement and revenue performance against KPI goals
  • Mapping out end-to-end workflows within our email marketing platform that are specifically designed to target leads, new/current customers, and re-engage past customers
  • Support full lifecycle engagement by building complex, automated user journeys (e.g.behavioral/triggered emails, nurtures, win-backs, etc.)
  • Leveraging email performance data to drive optimization of the email programs
  • Collaborate with Commercial Insights team on database maintenance, security, and compliance
  • Monitor and report on the overall campaign results (deliverability, standard metrics reports, A/B test results)
     

Key opportunities for growth in this role
Personal growth is important to us. We are not only looking to grow as a company but also create an environment where YOUR growth is prioritized, whether that’s through moves within a department, out to another department, or even to a different business unit. Dedicated time and budget for professional development opportunities related to training, conferences and other learning opportunities is not only encouraged but prioritized.

Key relationships for my role/Who do I need to consult with?

  • Collaborates with internal content, graphic design, web, social, and analytics teams.
  • Collaborates with external data-driven solution providers.


Who do I need to keep informed and engage with?

  • Email Marketing Manager and the Director of Performance Marketing


Useful Experience

Essential:

  • Hands-on experience working with email marketing platforms such as HubSpot, Marketo, Eloqua or similar
  • Strong communication skills
  • Strong attention to detail
  • A collaborative team player
  • Takes ownership and very results oriented
  • B.S or B.A. degree in Marketing, Business, Psychology, or equivalent
     

Desirable:

  • 3-5 + years of email marketing experience, marketing automation a plus
  • Experience of working in a Commercial environment
  • Experience with working and supporting a Supplier Management team
  • Understanding of HTML/CSS
     

Equal Employment Opportunity
Allied is an equal opportunity employer and maintains policies and practices that are designed to prevent and prohibit unlawful discrimination against any qualified employee or applicant on the basis of race, color, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, military/veteran status, disability, genetic information, citizenship status, or any other unlawful classification to the extent protected by law. This policy of nondiscrimination applies to all employment practices, including hiring, compensation, benefits, promotion, training and termination. Employees who engage in unlawful discrimination will be subject to disciplinary action, up to and including termination.


Nearest Major Market: Fort Worth
Nearest Secondary Market: Dallas

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