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Category Marketing Manager


Fort Worth, TX, US, 76118

Brand:  Allied Electronics
Function:  Marketing
Work Location: 

We are RS Group.

RS Group is a global integrated omni-channel solutions partner for industrial B2B customers who design, build, and maintain industrial equipment and operations.  We are a FTSE 100 company with £2 billion in revenue, operating in 32 countries, shipping 60,000 parcels a day to over 1.2 million customers worldwide.

Our Vision is to be first choice for all our stakeholders, and we know that starts with our people. At RS we want everyone to show up to work as themselves and know that they will be supported and encouraged to develop and grow. We want work to be a place that excites and empowers, a place where you can be passionate and challenge people to think differently. 

We want to hire the best talent, people who share our values and understand that when we act with respect and humility, we can do great things.  That’s why we’ve put our purpose at the heart of our organisation, we want to make amazing happen for a better world. We empower our people to make a difference, innovate to make more possible and deliver to make it happen.

Footnote: RS Group Brands:  RS, Allied Electronics & Automation, RS PRO, OKdo, DesignSpark, IESA, Synovos, Needlers and Liscombe.


Category Marketing Manager

Job Description

Technical product marketing:

  • Develop and distribute effective technical materials and campaigns to clearly articulate features and benefits of our solutions to the market

Technical content development:

  • Develop new content for assigned categories or verticals (landing pages, thought leadership articles, social media, blogs, and other digital assets)

Sales support & enablement

  • Equip sales teams with necessary content and tools to help them have the most successful interactions with potential customers and meet commercial goals
  • Manage technical collateral development and training for monthly sales activities
  • Meet regularly with sales and product teams to jointly administer commercial programs 

Reporting & Analysis

  • Quantifiably evaluate all marketing activities by identifying and measuring against key performance indicators for all activities
  • Report all KPIs in weekly and monthly reporting formats, including loading all metrics to PowerBI for additional analysis 
  • Prepare presentations for Quarterly Business Reviews with product management and marketing leadership


  • Work with internal teams (including global counterparts) and external stakeholders to create marketing programs that drive consistency of process, brand, and collateral and focus on driving the business through an integrated commercial lens
  • Coordinate with other members of the marketing team to determine and use appropriate channels such as paid social media, programmatic display, third-party email marketing, etc.
  • Interface directly with third parties including PR firm, Trade Publications, and other agencies to develop content and execute across channels
  • Cultivate and manage positive relationships with internal and external teams


Location:  Continental US

Remote/Office Location/Hybrid: Remote (Hybrid preferred)

Employment Type: Full Time Salaried

Closing Date/Start Date info (optional): 9/9/2022

Working hours/pattern (optional): Standard


About the role

As we evolve from a parts distributor to a solutions provider, the Category Marketing Manager is responsible for developing and executing marketing materials and strategies that support our product and solutions offering.

The Category Marketing Manager is responsible for bringing to life complex technical product information to form solutions that can solve customers’ problems. As the designated expert in the assigned product categories/verticals, this role will be the authority for developing compelling solutions-focused campaigns across product categories to meet commercial goals. Responsibilities will include technical product marketing collateral development and distribution, technical content development, and sales support / enablement. 


What we’re looking for


•             Proven functional and business expert with 6+ years’ progressive industry-related experience in technical product marketing and/or product management

•             Extensive technical knowledge in the assigned product categories; comfortable with being the expert and authority in those areas

•             Demonstrated success positioning and launched differentiated products and solutions to meet commercial objectives

•             Ability to think critically and solve problems with deep customer empathy

•             Strong writing / communication and interpersonal skills; comfortable presenting in front of groups, including executive management

•             The ability and desire to work autonomously, adapt when necessary, and stay focused on priorities when distractions are a certainty

•             Excellent organizational and project management skills with the ability to manage multiple projects at once

•             Bachelor’s degree and/ or equivalent combination of education and experience


•             Experience working with and managing third party resources

•             Strong understanding of current and desired customer base

•             Marketing experience in a B2B industry

•             Familiarity and experience with B2B industry-related publications / media platforms

•             Experience using Google Analytics (or similar web analytics platforms) to measure results


A bit about you

The person in this role will have not only deep technical knowledge, but the ability to explain technical concepts to others in a compelling way and bring those concepts to life via marketing channels.  This person will also need to be comfortable with a matrix-style organization as there will be a large amount of time spent with the product team as well as the marketing team.  The ability to work in a fast-paced environment with high attention to detail and time management skills is key. 


Are you ready to explore the possibilities?


Equal Employment Opportunity Allied is an equal opportunity employer and maintains policies and practices that are designed to prevent and prohibit unlawful discrimination against any qualified employee or applicant on the basis of race, color, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, military/veteran status, disability, genetic information, citizenship status, or any other unlawful classification to the extent protected by law. This policy of non-discrimination applies to all employment practices, including hiring, compensation, benefits, promotion, training and termination. Employees who engage in unlawful discrimination will be subject to disciplinary action, up to and including termination.


Nearest Major Market: Fort Worth
Nearest Secondary Market: Dallas

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