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Digital Marketing Manager

Location: 

Corby, ENG, GB, NN17 9FH

Brand:  RS
Function:  Marketing
Work Location:  Hybrid

About the role
 

We are recruiting for a Digital Marketing Manager to join us on a 12 Month Fixed Term Contract to cover maternity leave.
 

The purpose of this role is to deliver against integrated marketing plan for the relevant geography. The role will be responsible for the integrated delivery of the digital objectives for the local market. Working as a member of a wider Digital community sharing feedback, best practice and insights to continually improve the plan.
 

This is a hybrid role with offices in London and Corby.
 

What we’re looking for
 

  • Liaise with Group Performance Marketing to ensure that all elements of the local digital performance marketing plan meet or exceed the targets within the local IMP
  • Feed in local market insight into digital marketing plans for Paid, Affiliate and SEO, Email & onsite trading activities
  • Support with the localisation of Digital activities to maximise performance
  • Working with the Snr Comms, Content and PR Manager develop and manage the market’s social media strategy from planning, design through to execution. With the support of the social media executive promote the market on social media and grow the reach of our platforms through the recruitment of new followers, retention of current followers by producing and managing engaging content, identifying opportunities to optimise and amplify our marcomms
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs), measure and report commercial onsite performance, including impact of optimisation activity/new feature release
  • Identify trends and insights, across both pre-site and onsite. Optimize pre-site spend and performance based on the insights and drive onsite commercial benefit through collaboration with the relevant Digital Product Owner on experiments to drive commercial performance
  • Brainstorm new and creative growth strategies, including building of new onsite features, as well as optimisation of existing, to achieve the market and regional commercial plan
  • Support Product discovery & delivery sprint activities relevant to market and feed into monthly digital domain and quarterly planning sessions.
  • Collaborate with internal teams to create landing pages and optimize user experience
  • Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Collaborate with agencies and other vendor partners as required
  • Own communication between Markets and Digital & across Markets.
  • Be the SME for digital product within market
  • Responsible for Go-to-market strategy and launch plans
  • Feed Digital product and marketing learnings into future strategy & plan
  • Manage non-Digital demand via existing ePMO process
  • Manage an annual budget, ensuring all activity remains within budget and drives profitable ROI
  • Manage and support the development of one direct report, the Social Media Executive

 

A bit about you
 

  • Worked in a multi-national matrix organisation marketing community
  • Hands on digital, performance marketing and social media experience
  • Understanding of SEO
  • Broad marketing experience across Comms, PR, Product and Content Marketing and commercial program management
  • Retail experience in B2B
  • Digitally experienced and sound knowledge of social platforms and technology
  • Worked with external marketing agencies
  • Able to create insight from multiple data sources to articulate marketing performance and opportunities
  • Experience leading and managing SEO, paid digital media, paid social and display marketing activities
  • Experience in optimizing landing pages and user funnels
  • Experience with A/B and multivariate experiments
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement
  • Ability to develop brand and commercial programs and communicate recommendations
  • Experience in identifying target audiences and devising effective commercial programs
  • Understanding of the full marketing mix but likely to lead specific areas
  • Strong analytical skills partnered with a creative mind
  • Data-driven thinking and an affinity for numbers
  • Commercial proficiency
  • Cross functional team leadership
  • Outstanding communication skills

 

We are RS Group
 

RS Group plc (formerly known as Electrocomponents plc) is a leading global omni-channel industrial product and service solutions provider to customers who are involved in designing, building and maintaining industrial equipment and operations, safely and sustainably. We stock more than 700,000 industrial and electronic products, sourced from over 2,500 leading suppliers, and provide a wide range of product and service solutions to over 1.2 million customers. With operations in 32 countries, we trade through multiple channels and ship over 60,000 parcels a day.
 

Our vision is to be first choice for all our stakeholders, and we know that starts with our people. At RS we want everyone to show up to work as themselves and know that they will be supported and encouraged to develop and grow. We want work to be a place that excites and empowers, a place where you can be passionate and challenge people to think differently. 
 

We want to hire the best talent, people who share our values and understand that when we act with respect and humility, we can do great things.  That’s why we’ve put our purpose at the heart of our organisation, we want to make amazing happen for a better world. We empower our people to make a difference, innovate to make more possible and deliver to make it happen.
 

Are you ready to explore the possibilities?

 

 

Apply now »