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Sales Director Scandinavia


Copenhagen NV, Capital Region of Denmark, DK, 2400

Brand:  RS Group
Function:  Sales
Work Location:  Hybrid

About the role


RS is on an exciting journey towards its “The RS Way” goals, which are focused around remaining first choice for our people. our customers, our suppliers, our communities, our shareholders and everyone who works for the Group. We operate in a fast moving, constantly evolving, competitive environment, which is why we must be unwavering in our ambition to become, and remain, first choice. We are placing innovation at the heart of our business, to demonstrate to the world that we are responsive, and open to change.

Sales Director is accountable for leading and coordinating the leaders (Internal Sales Managers, Sales Managers) and commercial sales teams (Field, Internal, Corporate) in delivering sustainable and profitable sales and market share growth across Scandinavia.  The market has an established turnover of ca.  €57 million with an aspiration to exceed €90 million.

In this role you will directly lead a multi-disciplined Scandinavian Sales organisation and collaborate across EMEA to ensure alignment of strategy and approach at corporate and non-corporate level.


What you will do:

Lead, develop and manage the sales organisation:

  •  Lead, motivate & inspire a multi-disciplined organisation of accredited Sales Professionals to enable RS to become First Choice for customers, suppliers, employees, and shareholders and lead the transformation from a product lead business to a more service and solution lead business

Execute strategy:

  • Execute end-to-end sales cycle in a compliant and governed manner and contribute and execute an organic and in-organic strategy to gain profitable market share


  • Create, nurture, win pipeline opportunities to grow the Scandinavia market organically in line with business expectations and mitigate risk to revenue through robust contract renewal and agreement management and maximize margin opportunities to achieve business expectations

Horizon scanning:

  • Have a broad and deep understanding of the market, supplier, and competitor landscape
  • Keep abreast of new technologies, innovations, customer needs to enable adaptation of Go to Market Strategy and of emerging trends in the marketplace and potential disruptors


Stakeholder Management

  • Identify and work with a wide range of stakeholders to execute projects and strategy
  • Work in a collaborative manner with the Product und Supplier Management team to increase brand penetration in the customer base and gain market share and across the market leadership team in a seamless and fluid manner to achieve business expectations



A bit about you:

  • Experience in managing multi-disciplined teams (Field Sales, Internal Sales, Corporate)
  • Strong knowledge of B2B sales environment and knowledge of distribution industry, electronics, industrial MRO, OEM, industrial value-added solutions
  • Proven track record of sizable sales growth in a complex, matrix business environment
  • Demonstrable ability to challenge, build credibility and work with integrity at all levels within the organisation to influence behavioral changes and development of skill sets for the future business needs and ability to be a successful mentor, coach, and leader for a high-performing sales team
  • Excellent skills in communication, both written and verbal, with fluent English & Danish language capability and understands Swedish & Norwegian
  • Experience of working in multiple products, technology solutions environment such as distribution, digital ecosystem, or wholesale or another value-added business services sector
  • Experience within Value Added Solutions/services like VMI solutions, E-procurement, Inventory Solutions etc. would be an advantage


Strong leadership drives tangible benefits for our business and is core to our success. Our Amazing Leaders are required to show their passion for our people, customers and suppliers. They must act with humility to create an environment where our people can make amazing happen and they will demonstrate trust by leading by example, by taking accountability and ownership.


What we offer

We recognize that everyone is different and that the way in which people want to work and deliver at their best is different for everyone. In this role, we can confidently offer the following flexible and remote working patterns. Moreover, there are benefits included like bonus scheme, company car, pension scheme, health insurance.



We are RS Group 

RS Group plc (formerly known as Electrocomponents plc) is a leading global omni-channel industrial product and service solutions provider to customers who are involved in designing, building and maintaining industrial equipment and operations, safely and sustainably. We stock more than 700,000 industrial and electronic products, sourced from over 2,500 leading suppliers, and provide a wide range of product and service solutions to over 1.2 million customers. With operations in 32 countries, we trade through multiple channels and ship over 60,000 parcels a day. 

Our vision is to be first choice for all our stakeholders, and we know that starts with our people. At RS we want everyone to show up to work as themselves and know that they will be supported and encouraged to develop and grow. We want work to be a place that excites and empowers, a place where you can be passionate and challenge people to think differently.   

We want to hire the best talent, people who share our values and understand that when we act with respect and humility, we can do great things.  That’s why we’ve put our purpose at the heart of our organisation, we want to make amazing happen for a better world. We empower our people to make a difference, innovate to make more possible and deliver to make it happen.  

Are you ready to explore the possibilities? 


RS Group Brands:  RS, Allied Electronics & Automation, RS PRO, OKdo, DesignSpark, IESA, Synovos, Needlers and Liscombe



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