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Marketing Specialist, Southeast Asia

Location: 

Malaysia, MY

Brand:  RS
Function:  Marketing
Work Location:  Hybrid

About the role

The Marketing Specialist is responsible for supporting the SEA Senior Marketing Specialist and Marketing & Planning Manager APAC to coordinate and successfully implement all aspects of global, regional, and local marketing campaigns in SEA, primarily in Singapore and Malaysia markets.  This role will support the omni-channel strategy, with a focus on digital marketing activities using customer insight and data to deliver effective marketing initiatives, partnering closely with other APAC marketing teams as well as local sales and product/supplier teams.

 

 

Key Responsibilities

 

  • Working with and through other stakeholders, to ensure that all web pages associated with the brand websites are compliant with all applicable legal requirements and are maintained current and a reliable source for prospective and existing customers.

  • Execute delivery of weekly customer EDMs using agreed content and messaging

  • Manage creation and updating of website imagery, content & landing pages using CMS systems

  • Manage the tactical creation and production of all local marketing material (digital & print)

  • Localization of marketing assets

  • Provide market, customer and competitor insights

  • Embed Brand identity and guidelines within all activities

  • Support communication of all live marketing campaigns to customer facing teams

  • Support execution of local social media marketing activity (TikTok, LINE, etc, when appliable)

  • Deliver successful customer events and trade shows

  • Manage and liaise with external agencies when needed

  • Maintain and support SEA marketing governance, planning rhythm and quality deliverables.

  • Implement effective communication of the value proposition concepts and private label positioning.

 

Requirements

  • 3 years+ demonstrated digital marketing experience in a commercial environment preferably B2B.

  • Good knowledge and relevant experience on the key principles of marketing, eCommerce, media design, production, campaign management and execution.

  • Bachelor’s Degree in business, Marketing or related field.

  • Good understanding of digital marketing, content production, graphic design, campaign management and execution

  • Ability to communicate internal and external stakeholders.

  • Able to deliver consistent high-quality results on time and within budget

  • Ability to multitask and handle several projects at one time, managing priorities from multiple requests

  • Culturally sensitive with the ability to operate with people across different markets

  • Demonstrate the ability to challenge and work collaboratively at all levels within the organisation

  • Fluent English both verbal and written.

 

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