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SEO Specialist


London, ENG, GB, N1C 4AG Corby, ENG, GB, NN17 9FH

Brand:  RS
Function:  Marketing
Work Location:  Hybrid

About the role:


As part of the RS Global SEO team, we are driving commercial performance and brand awareness through visibility on SERP (Search Engine Results Page) within 32 markets. To make SEO a strategic advantage of RS Group, we want to recruit a team of experts skilled in data science, machine learning, and artificial intelligence.


Working closely with cross-functional teams, this team will set clear SEO goals, optimisation directions, and collaboratively drive successful outcomes with stakeholders. Our increased SEO maturity will set a new industry standard for SEO operational excellence


As an SEO Specialist, you will drive a big focus on maximising the value of SEO investment by using insight to identify optimisation opportunities in UK (United Kingdom) market and recommend local priorities for local SEO operation teams.


Key accountabilities:


  • Owning the local keyword research, keyword mapping and maintenance processes
  • Supporting the management of SEO performance dashboard and opportunity analysis
  • Delivering and supporting robust analyses to understand and prioritise commercial opportunities based on demand size, growth trend, potential increase in traffic and revenue and return on investment
  • Owning the metadata optimisation process, providing optimisation support to content and link building teams
  • Creating a strong relationship with your local market and drive accurate local language insights and SEO optimisation
  • Working alongside the content team to identify and fix issues related to content duplication and indexability
  • Working with PPC (Pay Per Click) executives to test ideas to improve Omni-SERP performance
  • Training stakeholders on the use of Search analytic tools such as BrightEdge, PowerBi, AHREF, Google Search Console, Adobe Analytics
  • Providing training to Local Content and Local Marketing on SEO performance levers and their contribution to SEO performance
  • Working closely with the SEO platforms to ensure their roadmap is informed by our requirements


What we’re looking for:


  • You have experience in SEO optimisations for improving SERP results
  • You are comfortable analysing SEO data
  • You have ability to explain SEO stories to non-technical audiences and influence actions
  • You have project management skills
  • You can use some of the SEO tools such as BrightEdge, Ahrefs, MOZ, Google Search Console, Adobe, and PowerBI
  • You stay up to date on SEO Best Practices and Search Engine Industry



We are RS Group.


RS Group is a global integrated omni-channel solutions partner for industrial B2B customers who design, build, and maintain industrial equipment and operations.  We are a FTSE 100 company with £2 billion in revenue, operating in 32 countries, shipping 60,000 parcels a day to over 1.2 million customers worldwide.


Our Vision is to be first choice for all our stakeholders, and we know that starts with our people. At RS we want everyone to show up to work as themselves and know that they will be supported and encouraged to develop and grow. We want work to be a place that excites and empowers, a place where you can be passionate and challenge people to think differently. 


We want to hire the best talent, people who share our values and understand that when we act with respect and humility, we can do great things. That’s why we’ve put our purpose at the heart of our organisation, we want to make amazing happen for a better world. We empower our people to make a difference, innovate to make more possible and deliver to make it happen.


Are you ready to explore the possibilities?



Apply now »