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Paid Specialist, APAC


Kwai Chung, New Territories, HK

Brand:  RS
Function:  Marketing
Work Location:  Hybrid

About the role:

As a Paid Advertising Specialist, you will deliver the best-in-class digital solutions for our customers. You will be part of the team that looks after Asia Pacific, with a large focus on AU, JP, SEA & HKTW.  You will be supporting the Paid, Affiliates and Optimisation Manager in short-term and long-term plans to deliver the most effective results in sale, traffic, lifetime value and other key performance indicators.



  • Working closely with the line Manager to ensure all Digital Advertising activity falls in line with the overall strategy

  • Implementing, optimising and managing Paid media campaigns across multiple markets.

  • Ensuring all campaigns are up and optimised according to best practice guidelines

  • Working with the content team to ensure keywords, landing pages and ad copies are effectively optimised to maximise ROI

  • Managing and optimising bid strategies across multiple markets using third party tools

  • Managing campaign budgets accordingly

  • Implementing A/B and multivariate testing to continuously improve ROI and account performance

  • Analysing and reporting performance of all Digital Advertising campaigns

  • Keeping up to date with the latest industry trends and sharing knowledge with the team.

  • Training and helping to define Digital Advertising activity and strategies for a host of stakeholders in the business

  • Leading presentations of results, marketplace updates and competitive reports and insights

  • Set up and optimise programmatic campaigns



  • Digital Advertising (PPC) experience within APAC (preferably JP, HK, or AU) essential

  • Analytical and data driven approach

  • Good knowledge of Microsoft suites (i.e. Excel)

  • Excellent numerical & English communication skills

  • Can-do attitude with good time management skills

  • Great team-player

  • Adobe Analytics experience would be desirable but not essential

  • Written and spoken Chinese or Japanese is an advantage



Apply now »