Paid Specialist, APAC

About the role:

As a Paid Advertising Specialist, you will deliver the best-in-class digital solutions for our customers. You will be part of the team that looks after Asia Pacific, with a large focus on AU, JP, SEA & HKTW.  You will be supporting the Paid, Affiliates and Optimisation Manager in short-term and long-term plans to deliver the most effective results in sale, traffic, lifetime value and other key performance indicators.

Responsibilities:

• Working closely with the line Manager to ensure all Digital Advertising activity falls in line with the overall strategy

• Implementing, optimising and managing Paid media campaigns across multiple markets.

• Ensuring all campaigns are up and optimised according to best practice guidelines

• Working with the content team to ensure keywords, landing pages and ad copies are effectively optimised to maximise ROI

• Managing and optimising bid strategies across multiple markets using third party tools

• Managing campaign budgets accordingly

• Implementing A/B and multivariate testing to continuously improve ROI and account performance

• Analysing and reporting performance of all Digital Advertising campaigns

• Keeping up to date with the latest industry trends and sharing knowledge with the team.

• Training and helping to define Digital Advertising activity and strategies for a host of stakeholders in the business

• Leading presentations of results, marketplace updates and competitive reports and insights

• Set up and optimise programmatic campaigns

Requirements:

• Digital Advertising (PPC) experience within APAC (preferably JP, HK, or AU) essential

• Analytical and data driven approach

• Good knowledge of Microsoft suites (i.e. Excel)

• Excellent numerical & English communication skills

• Can-do attitude with good time management skills

• Great team-player

• Adobe Analytics experience would be desirable but not essential

• Written and spoken Chinese or Japanese is an advantage