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Digital Testing Mgr

Location: 

Fort Worth, TX, US, 76118

Brand:  Allied Electronics
Function:  Marketing
Work Location:  Hybrid

We are RS Group.

RS Group is a global integrated omni-channel solutions partner for industrial B2B customers who design, build, and maintain industrial equipment and operations.  We are a FTSE 100 company with £2 billion in revenue, operating in 32 countries, shipping 60,000 parcels a day to over 1.2 million customers worldwide.

Our Vision is to be first choice for all our stakeholders, and we know that starts with our people. At RS we want everyone to show up to work as themselves and know that they will be supported and encouraged to develop and grow. We want work to be a place that excites and empowers, a place where you can be passionate and challenge people to think differently. 

We want to hire the best talent, people who share our values and understand that when we act with respect and humility, we can do great things.  That’s why we’ve put our purpose at the heart of our organisation, we want to make amazing happen for a better world. We empower our people to make a difference, innovate to make more possible and deliver to make it happen.

Footnote: RS Group Brands:  RS, Allied Electronics & Automation, RS PRO, OKdo, DesignSpark, IESA, Synovos, Needlers and Liscombe.

 

Digital Testing Manager

Job Description

  • Own A/B and multivariate test design for the Marketing organization
  • Lead discussions with stakeholders to understand test goals and determine the business impact, as well as leverage analytics data to proactively recommend testing opportunities to improve user experience, engagement, and conversion
  • Translate discussion points into clear test plans, develop hypotheses, assess necessary sample size, and define the success metrics
  • Work closely with marketing to build out A/B test features in accordance with requirements and set the standard winning recipe after the conclusion of the test.
  • Develop insightful and relevant, feature-specific reporting dashboards. Analyze data into actionable insights, and clearly present easy-to-digest analyses to stakeholders.
  • Perform ad-hoc reporting and analyses as needed

 

Location:

Remote/Office Location/Hybrid: Hybrid

Employment Type: Full-Time

Closing Date/Start Date info (optional):

Working hours/pattern (optional):

 

About the role

Reporting to the Commercial Insights Manager, the Digital Testing Manager should possess a passion for driving continuous optimization on our digital marketing to improve key metrics and KPIs. This person should be comfortable working proactively and independently to define and direct the test and learn plan for the Marketing organization. They will be responsible for building out A/B testing plans, gathering requirements, building alignment with the marketing and analytics teams, running tests, and interpreting and presenting results. Therefore, this person must possess a blend of analytical, technical, strategic, and relationship skills for success in the role.

 

What we’re looking for

Essential:

•             Bachelor’s degree in a related discipline such as marketing, statistics, business, etc.

•             4 years’ experience in marketing or data analytics, including a web analytics tool like Google Analytics or Adobe Analytics

•             2-3 years’ experience doing quantitative analysis on digital experiences and communication channels

•             Excellent communication skills, both verbal and written, and ability to convey detailed information in an understandable, sharable manner

•             Experience with Google Tag Manager and Event Based Tracking

•             Must be able to develop and maintain collaborative relationships with marketing

•             Understanding of website and mobile application data collection (data layer, pixels, URL tracking, etc)

•             Knowledge of marketing testing methodologies include A/B and multivariate testing

•             Knowledge of statistics, measuring statistical significance, and statistical testing methodologies and experimental design

•             MS Excel expertise – lookups, pivot tables, and complex formulas

•             Proficiency in presentation tools such as PowerPoint

Desirable:

•             Familiarity with digital media (Display, Programmatic Ads, Social, Paid Social, Search, Video, etc.), and Email

•             Familiarity with a broad set of topics and subject areas within marketing analytics (e.g. campaign attribution/effectiveness, web tracking, customer lifecycle marketing)

•             Understanding of key media performance metrics including ROAS, ROI, CAC, Contribution Margin, etc.

•             Proficiency with data visualization, deck design, storytelling and presenting complex information

•             Experience using BI reporting and dashboard platforms such as Power BI, DOMO, Tableau or similar tool

•             Able to write and run complex SQL queries to pull data required across multiple tables

A bit about you

  • We are seeking an individual that bridges curiosity with strategic perspective to develop creative analysis and solutions. A passion for learning, adaptability, and striving for excellence are key characteristics for this role.

 

Are you ready to explore the possibilities?

 

Equal Employment Opportunity Allied is an equal opportunity employer and maintains policies and practices that are designed to prevent and prohibit unlawful discrimination against any qualified employee or applicant on the basis of race, color, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, military/veteran status, disability, genetic information, citizenship status, or any other unlawful classification to the extent protected by law. This policy of non-discrimination applies to all employment practices, including hiring, compensation, benefits, promotion, training and termination. Employees who engage in unlawful discrimination will be subject to disciplinary action, up to and including termination.

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Nearest Major Market: Fort Worth
Nearest Secondary Market: Dallas

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