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Digital Marketing Specialist

Location: 

Fort Worth, TX, US, 76118

Brand:  Allied Electronics
Function:  Marketing
Work Location: 

We are RS Group.

RS Group is a global integrated omni-channel solutions partner for industrial B2B customers who design, build, and maintain industrial equipment and operations.  We are a FTSE 100 company with £2 billion in revenue, operating in 32 countries, shipping 60,000 parcels a day to over 1.2 million customers worldwide.

Our Vision is to be first choice for all our stakeholders, and we know that starts with our people. At RS we want everyone to show up to work as themselves and know that they will be supported and encouraged to develop and grow. We want work to be a place that excites and empowers, a place where you can be passionate and challenge people to think differently. 

We want to hire the best talent, people who share our values and understand that when we act with respect and humility, we can do great things.  That’s why we’ve put our purpose at the heart of our organisation, we want to make amazing happen for a better world. We empower our people to make a difference, innovate to make more possible and deliver to make it happen.

Footnote: RS Group Brands:  RS, Allied Electronics & Automation, RS PRO, OKdo, DesignSpark, IESA, Synovos, Needlers and Liscombe.

 

Digital Marketing Specialist

Job Description

  • Own the creation, management, optimization, and reporting of paid media campaigns across multiple channels, such as Google Ads, Microsoft Ads, Shopping, Programmatic Display, YouTube, and Paid Social campaigns
  • Manage overall performance of channels with a focus on actionable insights and takeaways
  • Assist in shaping the strategic direction of the different paid media campaigns and channels
  • Analyze data from multiple analytics sources to identify areas of success and improvement
  • Identify strengths, weaknesses, opportunities, and threats in our paid media programs
  • Collaborate across different teams to achieve larger team objective and goals
  • Act as the paid media SME across marketing and the larger organization
  • Lead vendor calls and manage vendor relationships to provide business insight and guidance to achieve overarching goals
  • Develop, run, and report out on testing initiatives
  • Assist in the development of long-term channel roadmaps
  • Assist in establishing standard operating procedures and processes for the paid media team
  • Remain current and up to date on latest digital marketing trends and technologies

 

Location: Fort Worth, TX

Remote/Office Location/Hybrid: Hybrid or Remote

Employment Type: Full Time

Closing Date/Start Date info (optional):

Working hours/pattern (optional):

 

About the role

We are looking for an experienced and highly motivated Digital Marketing Specialist to help drive the overall paid media program forward. You will be creating, managing, optimizing, analyzing, and pitching ideas or recommendations on paid media campaigns across multiple levels of the funnel and across multiple paid channels. To succeed in this role, you should be detail oriented, be comfortable learning and moving at a rapid pace, be ready for any challenge, and be data driven. You should have a solid understanding of PPC/SEM in addition to a desire to continually test and grow.

 

What we’re looking for

Essential:

  • 2 - 5 years digital marketing experience, with agency experience a strong plus
  • Understanding and experience in digital marketing fundamentals across multiple channels
  • Working knowledge of Google Ads, Microsoft Advertising, Google Analytics are a must (SA360 knowledge is a plus)
  • Data-driven and results-oriented approach to campaign management
  • Attention to detail and organization are key to success in this role
  • Ability to work autonomously while laddering up when necessary
  • Ability to prioritize, manage, and complete multiple projects and asks
  • Demonstrated passion for testing new initiatives and reporting test results to key stakeholders
  • Strong verbal and written communication
  • Self-starter with passion for continued learning and development
  • Can operate successfully in fast-paced environment
  • Bachelor’s degree or equivalent in related subject

Desirable:

  • Experience with feed management platforms, such as GoDataFeed, ProductsUp, or Feedonomics
  • Experience working in B2B
  • Google Ads, Microsoft Ads, Google Analytics, Meta, LinkedIn Ads Certifications

 

A bit about you

  • You are a go-getter who is able to bridge the technical and strategic sides of digital marketing and paid media. You are constantly curious with a testing mindset. You have a passion for learning and can thrive in a fast-paced environment.

 

Are you ready to explore the possibilities?

 

Equal Employment Opportunity Allied is an equal opportunity employer and maintains policies and practices that are designed to prevent and prohibit unlawful discrimination against any qualified employee or applicant on the basis of race, color, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, military/veteran status, disability, genetic information, citizenship status, or any other unlawful classification to the extent protected by law. This policy of non-discrimination applies to all employment practices, including hiring, compensation, benefits, promotion, training and termination. Employees who engage in unlawful discrimination will be subject to disciplinary action, up to and including termination.

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Nearest Major Market: Fort Worth
Nearest Secondary Market: Dallas

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