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Creative Content Writer

Location: 

Corby, ENG, GB, NN17 9FH

Brand:  RS
Function:  Marketing
Work Location:  Hybrid

6-month FTC

About the role:

 

Our brand is on a journey to greatness, and we are looking for amazing people who can make a difference and help bring our brand to life across all parts of our business.  This role will be key in the rollout of our new brand identity, with a specific focus on helping to rewrite content in line with our new TOV and training internal teams on its use.

 

Additionally, you will be tasked with helping to create a new content strategy to support the marketing organisation, building out a pipeline of content to support thought leadership efforts at a group brand level.

 

Key accountabilities:

 

  • Working with relevant stakeholders to ensure style and tone of voice are woven through all communications, including online platforms, campaigns, internal channels and key group-wide publications.
  • Lead the rollout of the new TOV as part of our new brand identity by managing storytelling, content strategy, planning and pipeline across sectors, business units and geographies. Direct content contributors and coordinates storytelling projects, taking responsibility for high-level content, messaging and output.
  • Coach and mentor content teams across the business through workshops, championing opportunities for development, leading guidance sessions, embedding content principles, improving output and promoting commitment to the defined creative writing style.
  • Develop a marketing content strategy, developing a pipeline of content to support thought leadership efforts.
  • Working with the design team to craft and design campaign messaging.
  • Lead content exploration and create high-quality content that demonstrates the RS Group offering, translating relevant sector issues, and capturing the sentiment of our work to showcase how we are solving customer problems.
  • Collates, investigates, and writes compelling, error-free content for a wide range of channels including direct mail, social media, media relations, digital, site branding, awards, exhibitions, presentations and events.
  • As lead writer and the ‘voice expert for RS', work across teams, stakeholder groups to identify content opportunities, provide creative guidance and oversight, research and deliver high-quality content, and thread creative style through campaigns and projects. Set, adhere to, and educate employees and partners on corporate tone of voice and style guide.
  • Acts as an ambassador for the brand and TOV at all times.
  • Lead by example in self-development, continuous improvement and widening personal networks.

 

What we’re looking for:

 

  • Worked in a multi-national matrix organisation marketing community.
  • Must be able to demonstrate strong creative writing skills.
  • Broad marketing experience across Social, Comms, PR, Product and Content Marketing and commercial program management.
  • Retail experience in B2B.
  • Commercially astute.
  • Digitally experienced.
  • Worked with the creative development process.
  • Worked with marketing agencies external agencies.
  • Keen eye for detail.
  • Has led the rollout of new brand identity, specifically the TOV.
  • Developed, designed, and delivered training through workshops to other key groups within an organisation.
  • Understands international organisations and the cultural differences across markets.

 

We are RS Group.

 

RS Group is a global integrated omni-channel solutions partner for industrial B2B customers who design, build, and maintain industrial equipment and operations.  We are a FTSE 100 company with £2 billion in revenue, operating in 32 countries, shipping 60,000 parcels a day to over 1.2 million customers worldwide.

 

Our Vision is to be first choice for all our stakeholders, and we know that starts with our people. At RS we want everyone to show up to work as themselves and know that they will be supported and encouraged to develop and grow. We want work to be a place that excites and empowers, a place where you can be passionate and challenge people to think differently. 

 

We want to hire the best talent, people who share our values and understand that when we act with respect and humility, we can do great things.  That’s why we’ve put our purpose at the heart of our organisation, we want to make amazing happen for a better world. We empower our people to make a difference, innovate to make more possible and deliver to make it happen.

 

RS Group Brands:  RS, Allied Electronics & Automation, RS PRO, OKdo, DesignSpark, IESA, Synovos, Needlers and Liscombe.

 

Are you ready to explore the possibilities?

Apply now »